How marketing and digital platforms “rewrote history”: the case of card games in India
I was scrolling through some old family photo albums and noticed pictures of my relatives playing local card games during festivals. Comparing that to how everyone today is on mobile apps playing Rummy or similar games, it made me think about how marketing and digital platforms have reshaped perceptions of what is “traditional” in India. Could it be that our history of card games has been rewritten by online platforms making imported games feel native? I’m curious if anyone else has felt the same cultural shift.
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There’s actually a fascinating article that explores this exact phenomenon and it helped me understand how digital platforms and marketing shaped perceptions of card games in India https://opgram.com/how-a-foreign-game-became-more-indian-than-india/. From my own experience, the way these games are promoted, with localized themes and rewards, really makes them feel like a natural part of Indian culture. I’ve also seen friends who grew up with traditional card games start using mobile apps instead, partly because of social influence and ease of access. So in a way, these platforms didn’t just sell games — they redefined what people think of as “Indian” card games.